During my time as Art Director at MobGen we got the chance to pitch for Amsterdam-based fashion brand Scotch & Soda. They wanted to give their social media followers early access to sales and incidentally give away tickets to store openings using an unique mobile experience. Their main goal was to increase the growth of Scotch & Soda's social media channels.
One app, all social media
My team and I came up with Société Scotch. An app which bundled all of Scotch & Soda's social media postings within one app, without the need for users to have accounts to every single social media platform.
No Instagram account? No problem. The app would display Scotch & Soda's Instagram posts within the app.
Although the app enabled its users to be on top of all Scotch & Soda's social media outings it also stimulated these users to follow the brand on the different platforms. If users followed Scotch & Soda on three platforms they would get access to a locked part of the app 'Société Scotch'. Within this normally locked incrowd section of the app users would be kept up to date about the latest sample sales, discounts and more.
In total we spend two days on Société Scotch, from concept to UX/UI and finally motion design. Although the concept never got made, the bond between Scotch & Soda and MobGen was set for future endeavours.