Back in 2012 mobile agency XS2TheWorld, as one of the pioneers when it comes to 360° video on mobile devices, made the Porsche 360° app. The app enabled non Porsche owners to experience what it was like to drive a fast Porsche 911 in a race or a powerful 4x4 Cayenne through some dunes. This was made possible by linking the gyroscope of the mobile device with video shot in 360°.
Trade show to App Store
Originally the app was specially made for the Porsche booth at a trade show held in Amsterdam, The Netherlands. Yet the public reacted so strongly to the immersive experience the app provided that Porsche Netherlands (PON) decided to make the app available for the public. Together with our partner yellowBird we shot additional 360° footage for the app which shortly there after launched to Apple's App Store.
360° Follow Up
The success of the Porsche 360° app created a lot of buzz, not only for luxury car maker, but also for XS2TheWorld. The NS (Dutch Railways) approached us and we used the technology to give the Dutch public an exclusive look into Royal Waiting Rooms. Historical and lavish waiting areas for members of the royal family which can be found in several train stations throughout the Netherlands.
Design wise this app was a dream project. Porsche a well known institute when it comes to design itself provided clear branding guidelines and top notch product photography. Navigating through the several 360° videos needed to be clear to the users, just like the ability to have access to an array of Porsche brochures right from their iPhone or iPad.